The print date finally arrived and went and we were not ready. We ended up being two days past our deadline which meant the pressure was now passed on to our wonderful printers, Mitchell Press. Now while the guts of the magazine are printed in house, our cover gets done somewhere else because it is such heavy paper so now the press had to coordinate with the other printers. Then to make matters even more delicate, because we are what they call perfect bound instead of saddle stitch (stapled) the material then had to be sent to another company to get put together. As I said earlier, most press jobs of this magnitude take up to two weeks, we now had five days. Fortunately for us and the amazing companies we work with, they pulled it off and it was sent out only one day late. A miracle in the printing world. Everyone involved including Ryan and myself were so relieved that it was not only done and completed relatively on time, but we had officially done something that had never been done before. We enjoyed this feeling for three days. After months of working with VANOC we sent them some of the magazines so they could see the final product and we could find out how to get them to all the places we were told they would be available. However, apparently the departments at VANOC did not work together or communicate together and when Commercial Rights saw our magazine they were not happy. First they threatened to pull the mag off shelves and possibly sue. Then when we explained that we had worked with the other departments for months they backed off and said while they would not condone the magazine, they wouldn't come after us either. What a relief in some ways and yet, heartbreak in others. We had printed an extra 5,000 copies to be handed out at the Games and now we were stuck between a rock and a hard place. So... off we headed to Vancouver to join in the celebrations and try and get our product out there. It was not an easy task but those who saw it loved it. Many commented on what a great souvenir it is and was and how wonderful it was to learn about all the athletes. Literally hundreds of people even marked who won what beside the athlete and a few even put gold, silver and bronze stickers beside the winning athletes.
However, to add insult to injure, we thought that the fact this fairly new magazine created in a tiny northern community had just done something that had never been done before would be a great news story and something many people would love to know about so they could get their copy. Yet, strangely, no one wanted to talk to us. CTV flat out refused, Global did the same and even the radio stations didn't want to talk to us. To this day, I still do not have a clue what really went on and why no one would help us out in the media world but I have my suspicions.
So finally, in the end, we still have extra magazines, we still can't get anyone from the media to talk to us and we still don't know what we could have done differently. However, with that said, the people who have enjoyed it and tell us how much they loved it and that they not only used it during the Games but they will treasure it and keep it as a souvenir have made it all worth while. We want to thank all the people that supported and continue to support us and we have lots of copies for people who would still like to get a great keepsake of the year the world came to B.C.


