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Our Olympic Issue

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We have received several amazing emails and phone calls and many people have stopped to tell us their story in regards to our Special Olympic issue we put out at the end of January. It is with that in mind that I thought I should share a bit about the long and arduous journey it was and continues to be. When we first started the magazine I knew we needed to find a way to make our mark early in the first year. We knew we had a great concept and something that we felt people would enjoy from cover to cover already, yet I really wanted to take it one step further. With the Olympics being the talk around B.C. for several months I thought back to the past Olympics and their is one thing that immediately came to mind. In the past I had always wished there was a book, newspaper or magazine that had all our Olympic and Paralympic athletes competing in that particular games. I found myself wanting to know more about the athletes and it seemed that unless they ended up on the podium, we never got to learn anything about them or their journey to the Games. It didn't take long to realize that we needed to do just that, create a magazine that featured ALL our athletes at this year's 2010 Olympics. We also knew that in addition to the athlete bios and pics it needed schedules and the odd profile and also a little bit about each sport. When I talked to Ryan he and I both agreed that it was a mammoth undertaking and that there was a reason it had never been done before. Nevertheless, off we went on our mission. For many months VANOC organizers and the many media attaches were a lot of help. We could not have gotten all the profiles for the hundreds of athletes without tons of cooperation from everyone involved. The hard part came down to timing with many of the teams not being announced until the week or two before the Games began so the crunch was on. It takes a week and a half minimum to print a magazine and it takes another week to ship it across Canada and another week to get it on the shelves for people to buy. That means three and half weeks total and we only had two. Our graphic designer stayed up working endless nights, the media attaches let us know the teams as soon as they could which was in many cases, the day before we were set to go to print. We had to get approval of all our pages and the cover that VANOC had been involved in and that too takes time especially when they were dealing with thousands of requests. However, in the end, we were only missing a few teams such as the Alpine team so we decided to put the Canadian National team in so at least all the athletes were covered.

The print date finally arrived and went and we were not ready. We ended up being two days past our deadline which meant the pressure was now passed on to our wonderful printers, Mitchell Press. Now while the guts of the magazine are printed in house, our cover gets done somewhere else because it is such heavy paper so now the press had to coordinate with the other printers. Then to make matters even more delicate, because we are what they call perfect bound instead of saddle stitch (stapled) the material then had to be sent to another company to get put together. As I said earlier, most press jobs of this magnitude take up to two weeks, we now had five days. Fortunately for us and the amazing companies we work with, they pulled it off and it was sent out only one day late. A miracle in the printing world. Everyone involved including Ryan and myself were so relieved that it was not only done and completed relatively on time, but we had officially done something that had never been done before. We enjoyed this feeling for three days. After months of working with VANOC we sent them some of the magazines so they could see the final product and we could find out how to get them to all the places we were told they would be available. However, apparently the departments at VANOC did not work together or communicate together and when Commercial Rights saw our magazine they were not happy. First they threatened to pull the mag off shelves and possibly sue. Then when we explained that we had worked with the other departments for months they backed off and said while they would not condone the magazine, they wouldn't come after us either. What a relief in some ways and yet, heartbreak in others. We had printed an extra 5,000 copies to be handed out at the Games and now we were stuck between a rock and a hard place. So... off we headed to Vancouver to join in the celebrations and try and get our product out there. It was not an easy task but those who saw it loved it. Many commented on what a great souvenir it is and was and how wonderful it was to learn about all the athletes. Literally hundreds of people even marked who won what beside the athlete and a few even put gold, silver and bronze stickers beside the winning athletes.

However, to add insult to injure, we thought that the fact this fairly new magazine created in a tiny northern community had just done something that had never been done before would be a great news story and something many people would love to know about so they could get their copy. Yet, strangely, no one wanted to talk to us. CTV flat out refused, Global did the same and even the radio stations didn't want to talk to us. To this day, I still do not have a clue what really went on and why no one would help us out in the media world but I have my suspicions.

So finally, in the end, we still have extra magazines, we still can't get anyone from the media to talk to us and we still don't know what we could have done differently. However, with that said, the people who have enjoyed it and tell us how much they loved it and that they not only used it during the Games but they will treasure it and keep it as a souvenir have made it all worth while. We want to thank all the people that supported and continue to support us and we have lots of copies for people who would still like to get a great keepsake of the year the world came to B.C.

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